Holiday Inn Express (HIE), which is a division of the Intercontinental Hotels Group, launched a rebranding campaign a few years ago in which they position their properties as ?smart? choices for travelers. In a very memorable series of ...
Hotel Indigo took the best of the independent boutique hotel principles, coupled it with consumer research, and sized the market to craft a brand that appealed to the emergence of a new consumer, the lifestyle consumer. ...
A brand-new hotel, ?Spa Hotel Alpina? fully opened on March 21, 2009 in this time-honored local town. Actually, the hotel had been operated tentatively before completion of the entire project since September 9, 2008. ...
